| | | | Logos are not brands. Brands are not created by designers or marketing people. A brand is the way we look at things, places and organizations based on first-hand experiences and relationships. The Johns Hopkins University brand is 133 years old and growing. Every class taught here, or somewhere else by someone from here adds to the brand. Every current or past student, faculty member or administrator contributes to the continuing evolution of the brand. The brand is the reputation, the image, the perception and the reality all wrapped into one equation. It is always complex, and even more so at a place like Johns Hopkins University. | |
A university brand is a strategic institutional asset. Managing the brand as an asset means we all consistently tell the Johns Hopkins story in an authentic and compelling way. For people considering The Johns Hopkins University as a possible destination for their time, talent or treasure it is incumbent on us to ensure they know the whole story.
| | We are the brand stewards. For the brand to be as powerful as it can it has to be consistent in appearance and voice. This is not to say homogenous, but it should always be clear that all of the Johns Hopkins University schools, centers and institutes be connected in appearance, content and voice. The Marketing and Creative Services Team has been created to serve that need. | |
