The university brand is a strategic institutional asset. The equity associated with the Johns Hopkins University brand ensures we can attract pre-eminent scholars to learn and teach here as well as the support of like-minded individuals and organizations. The Marketing and Creative Services team inside Government, Community and Public Affairs (GCPA) has been staffed and directed to manage the use of the brand in a cohesive and powerful way each time it is represented across the enterprise.
As part of that brand steward responsibility, the Marketing and Creative Services team is spearheading a new and comprehensive brand initiative for the university. This initiative has been undertaken to develop a cohesive message strategy, brand positioning and identity for the university today and into the future that will accommodate, connect and add synergy to the schools, centers and institutes that make up the institution. Siegel + Gale (www.siegelgale.com), an identity firm with a strong track record in higher education as well as corporate branding, has been engaged to support the effort. In the initial phase of the exercise, all available secondary research has been collected and evaluated. In the second phase, primary qualitative discovery has been undertaken with key leaders and brand constituents including school deans, trustees, friends, alumni, students, faculty and staff.
This primary and secondary research will be distilled into an analysis of possible positioning themes, from which a direction will be provided and ultimately a brand positioning and foundation as well as a newly compelling and university-centric graphic identity will be developed.
The Marketing and Creative Services team includes among its client list all of the schools of the university, and specifically many of the departments, centers and institutes born of those schools. Many team clients are “duets” or collaborative activities of two schools, such as the Center for Biomedical Innovation and Design, which is collaboration between the Whiting School of Engineering and the School of Medicine. The team also supports Development and Homewood Undergraduate Admissions as well as many units inside Johns Hopkins Medicine in addition to the School of Medicine.
It is the goal of our team to protect the brand as a strategic institutional asset. As part of that goal the team works to provide a complete “one-stop shop” approach to strategic planning and materials development. In pursuit of that goal the Marketing and Creative Services team is a newly comprehensive in-house agency built on the foundation of more than 100 years aggregate service to the Johns Hopkins Institutions that provides brand management, strategic marketing consultation, creative services and production. As a part of GCPA, the Marketing and Creative Services team is an extension of the centralized communications and external relations function for the decentralized institution. GCPA has broadened and made more comprehensive the role of an office formerly called Design & Publications. Services to internal clients include:
• Strategic Planning • Print Production • Advertising Development and Placement
• Brand Management • Video Production • Media Planning and Buying
• Creative Services • Web development and design
The Marketing and Creative Services team is a fee-for-service group serving the Johns Hopkins Institutions offering efficient and brand compliant communications tools and consultation to internal assets provided by industry experts on staff.
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| Chris Cullen is the director of marketing, serving as the strategic planner for the Johns Hopkins University brand and team leader for the work provided for internal clients by Marketing and Creative Services. Chris leads the GCPA commitment to a cohesive and synergistic brand presence for the Johns Hopkins University in each of its school, center and institute instances in all media. Prior to joining GCPA in September 2007 Chris had accumulated more than 25 years’ experience in building brands. A Washington D.C. native, Chris has managed marketing and creative services for a wide range of clients as a chief marketing officer and as a principal in a full-service advertising agency. Chris is a former Naval Aviator and has a B.A. in journalism and mass communications from Regis College in Denver, Co. Full Contact Info |
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| Glenn Simmons is the director of Creative Services and brings a wealth of experience in agency management and creative services design and production. A member of the GCPA since February 2007, Glenn previously worked in Johns Hopkins Medicine Marketing and Communications as a senior project manager. Schools, centers and institutes take advantage of Glenn’s 20 plus years of experience in building efficient business-to-business advertising and marketing campaigns on strategy, on budget and on time. Glenn directs all of the design and printing services staff. He received his B.A. in journalism with an emphasis on ad copywriting from West Virginia University. Full Contact Info |
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| Tim Windsor is the director of web strategy and his primary role in the creative services team is to attract a growing audience to our digital assets, including web sites, online video and photography and mobile applications. Tim will work closely with information architects and marketing communications experts around the university to develop a newly cohesive and productive web presence for the university as a whole. Before joining Johns Hopkins, Tim was the Vice President Interactive for The Baltimore Sun, where he directed the dominant Maryland news and information web site, baltimoresun.com. Tim has a B.A. in English from Western Maryland. Full Contact Info |
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| Jay Corey is the director of video strategy and is responsible for all components of video design, production and implementation for the Marketing and Creative Services team. Jay brings over 20 years of experience as an award-winning producer, writer, videographer, editor, media manager and advertising agency creative director to this position. Before joining GCPA, Jay spent nine years working for Johns Hopkins Medicine, where along with acquiring valuable institutional knowledge, he spearheaded the creation of an internal video services department for the JHM Department of Marketing and Communications. Jay received his B.A. in English from West Virginia University. Full Contact Info |
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| Deirdre Hammer is a senior video producer and has worked for Johns Hopkins since 1984 as part of the team that launched the Instructional Television Facility, a network of closed-circuit television classrooms around the university campuses. Deirdre (pronounced Dee-Yar-Dray) uses a degree in film and her extensive experience to create video news releases, television spots, and full script-to-screen productions. Deirdre has recently joined GCPA’s Marketing and Creative Services from the President’s Office of Digital Video Services and her skills include scripting, shooting, editing, animation, graphics, and video-for-web. Deirdre has won several awards for editing while building a vast video library over the past 25 years. Full Contact Info |
| | Meagan Magagna is project manager and production coordinator and touches every job that we work on. She takes charge of all of the production schedules and makes sure that all deadlines are met. Meg works closely with the design and production staff as well as outside vendors, to ensure projects stay on track. She also prepares estimates and production schedules. Meg has been with GCPA for eight years. She received her B.S. in communications from Frostburg State and minored in public and media relations. Full Contact Info |
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| Royce Faddis is the creative director of creative services and in this role supervises direction and design services for all projects. She reports directly to the director of design and publications and she supervises all the work of the staff of designers. Royce has more than 25 years of experience as a graphic designer in the worlds of fine art and also in advertising and collateral design, Royce joined the university in 1989 as a graphic designer. Royce is passionate about her commitment to service in the non-profit arena and combines a professional acumen with subject-matter sensitivity in providing design guidance and support to clients across the university, ensuring everything about the messages being received is strategic, authentic and powerful. Royce trained at the Maryland Institute College of Art. Full Contact Info |
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| Doug Behr is a senior designer with a classical appreciation for the power of good design. Doug’s thoughtful approach and intuitive sense of design architecture is balanced with an appreciation for the real contextual challenges of timing and budget. Doug applies a balance to graphic design through combination of visual boldness to generate new consideration coupled with a brand authenticity to ensure the visual connection is truly representative and productive. Doug has insightful appreciation for natural scale on a page or on a building. He has more than 20 years’ experience as a graphic designer and a B.S. in Landscape Horticulture from Virginia Tech. Full Contact Info |
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| Oliver Grant is a senior web designer and is the lead designer for web-based design projects as well as a prolific contributor to many design initiatives across multiple media. Oliver began his design career integrating and guiding graphics software projects through the pre-press function and has 15 years experience as a graphic designer with nine years in web design. This foundation in the intersection of design and technology continues to guide Oliver’s commitment to fully cohesive and integrated multimedia campaigns from strategy to measurement. Budget, deadline and measured goals are necessary design components in multimedia execution. Oliver is the resident expert in new media design and has an A.A. from Miami-Dade College in Graphic Art. Full Contact Info |
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| Emily Ades is a graphic designer, and has recently joined the Marketing and Creative Services team, having transferred from her assignment with GCPA’s Federal Affairs team. Emily is drawn to design by a personal and familial interest in the visual arts and graphic design. Emily has a master’s degree in publications design at the University of Baltimore and received her B.A. in history from the University of Maryland at College Park. Full Contact Info |
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| Kenny Carter is a graphic designer in the new mold. Kenny designs irrespective of media and applies an innovative but grounded approach to design for print, web applications and three-dimensional projects. Kenny employs a purist approach to type and structure based on his experience in sculpture, infused with a robust and creative imagination that is a catalyst for constant re-invention. Kenny’s energy and enthusiasm for challenging conventions is always driven by business strategy and measured by the constrictions of budget, timing and context. Kenny has a B.S. in visual communication from Villa Julie College. Full Contact Info |
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| Doreen Hunt is a graphic designer with 25 years as a professional typesetter/designer. Doreen’s experience in both traditional typesetting and desktop publishing has given her a comprehensive appreciation for the importance and the foundational requirement of good typesetting. With an eye to the latest software developments and strong knowledge of word processing programs, Doreen is especially adept at managing content-rich documents and organizing complex manuscripts (university catalogs, commencement programs and booklets, application booklets, and tables, etc.). Doreen is experienced in html coding, content management software (Site Executive), Dreamweaver, and CSS. Full Contact Info |
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| Mary Bledsoe is a production assistant and she coordinates stationery production and printing for the university and Johns Hopkins Medicine. She handles more than 1,000 projects a year from typesetting through printing and delivery. Mary has worked at Johns Hopkins University for 21 years and has spent the last 12 with Design and Publications. She received her B.S. in psychology from Towson State University. Full Contact Info |
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| Ann Stiller is a copy editor and serves as the primary reviewer for content submitted or produced by the Marketing and Creative Services team. Working closely with the designers, Ann serves as the style and consistency champion for the editorial aspect of our service to clients. Ann is the resident expert in fact checking, grammar, spelling, university and AP style, and overall message consistency. Ann is also a trusted consultant across the university independently, working routinely for The Gazette and Johns Hopkins Magazine and is the production coordinator for the university catalogs. Ann has a B.A. from Smith College and a M.L.A. from Johns Hopkins University. Full Contact Info |
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