Strategic Initiatives and Community Benefits

Strategic Initiatives partners with colleagues across the Johns Hopkins University and Medicine to discover, analyze and present comprehensive information to strengthen Johns Hopkins’ public position and reduce institutional risk.

Strategic Initiatives members serve as The Johns Hopkins Hospital’s (JHH) Community Benefit team, representing all JHH departments and the over 250 ongoing outreach programs to hospital and health system leadership, internal staff and external audiences. The team works closely and collaboratively with community health and community outreach teams at all JHHS hospitals to align priorities and messages system wide. The Strategic Initiatives team produces collateral materials and reports for public relations and government compliance and influences positive community perception and change through strategic program development and communication strategies.

Nationwide, all nonprofit hospitals are required by the IRS to quantify and demonstrate annually the value they directly provide in community benefit activity. The Strategic Initiatives team produces materials which serve as the primary way that JHH quantifies and documents how it meets the needs of the community beyond delivering health care and services through revenue generating activities. These materials include an annual Community Benefit Reports (CBR) which is used in state reporting to the Health Services Cost Review Commission (HSCRC) and federal compliance with IRS 990 Schedule H tax filings.  Complementing the Community Benefit Report, a Community Health Needs Assessment (CHNA) is conducted every three years.  While the purpose of the CBR is to document what Johns Hopkins Hospital is doing in the community, the CHNA documents how the hospital engaged with its community to determine and prioritize the community’s needs (both health and social determinants of health.


Staff and Contact

Sharon Tiebert-Maddox is the Director of Strategic Initiatives.  Prior to joining GCA in 2006, Sharon's experience at Johns Hopkins included finance and administration management of federally funded research projects including managing corporate and public relations with NASA for the launch of the FUSE (Far Ultraviolet Spectroscopic Explorer) satellite from Cape Canaveral in 1999 . Prior to coming to Johns Hopkins, Sharon enjoyed a music performance career on the French horn which included orchestral and chamber music, studio recording and global touring. She received bachelor’s and master’s degrees in music performance from the Peabody Conservatory of the Johns Hopkins University and an M.B.A. from the Johns Hopkins Carey Business School.

 Lynette Floyd is Administrative Supervisor for Government and Community Affairs and has been with Johns Hopkins for more than 20 years. She manages the day to day operations of the office and handles event planning and HR generalist functions for GCA.  Prior to joining GCA, Lynette was a Government Relations Associate with the State Affairs team.  Previous to that, she worked at The Johns Hopkins Hospital executive office supporting the President and Chief Operating Officer.  She attended the College of Notre Dame.

William Wang joined Government and Community Affairs as Associate Director of Strategic Operations in 2011. He has been with Johns Hopkins since 1992. Prior to joining GCA, he worked in research, writing, and editing capacities at the Johns Hopkins School of Medicine and the Institute of Genetic Medicine. He graduated with a bachelor’s degree from the Johns Hopkins University and a masters of business administration in finance from the Carey Business School.

Sherry Fluke joined Government and Community Affairs in 2013 as Financial Manager for the department. Prior to joining Johns Hopkins, Sherry was co-owner of a telecommunications business handling all financial, operations, human resources and marketing functions for the company.  Previous to that, she was the Regional Director of Financial and Information Systems for Vanguard Cellular Systems/AT&T for 15 years. Sherry has her master’s in business administration. from the Pennsylvania State University.  She completed her bachelor’s degree with a concentration in computer applications from Penn State and attended the University of Maryland, College Park.

Robin Fairley is an Administrative Secretary for Government and Community Affairs. Prior to coming to GCA she held administrative positions in the Dean’s Office and External Affairs at the Bloomberg School of Public Health. She also worked at The Johns Hopkins Hospital in the Oncology Medical Records Department, where she received certificates for Medical Terminology and ICD-9 Medical Coding. Robin supports both Strategic Initiatives and Community Benefits, and Bayview Community Relations.

Sudanah Gray joined Government and Community Affairs in 2016 as a Budget Analyst working closely with the Financial Manager.  Prior to joining Johns Hopkins, Sudanah spent 17 years as a Revenue Analyst and Supervisor of Accounts Receivables at Discovery Communications Inc.  Sudanah graduated with a bachelor’s of arts degree in business administration as well as a bachelor’s of science in communications at Howard University. Sudanah supports both Strategic Initiatives and Community Benefits, and Bayview Community Relations.