Undergraduate Admissions, apply.jhu.edu
Undergraduate Admissions, apply.jhu.edu

Johns Hopkins University Office of Undergraduate Admissions was in need of a redesign and wanted to capture the credibility and consistency of the new "One University" look. They also wanted to maintain a high level of individuality so that their core audience felt a sense of familiarity when seeing all of their printed pieces side by side with their new website. Balancing the styles of these two designs proved to be challenging, an experiment in compromise, and in the end, a result of well-branded partnership.