School of Nursing Viewbook
School of Nursing Viewbook

The School of Nursing wanted to boost recruitment of students worldwide and communicate the rich experience of learning in an environment of robust academics, research and proximity to The Johns Hopkins Hospital and the schools of Medicine and Public Health. Using candid photography and testimonials from students, alumni and faculty, we told Nursing’s story so effectively that the viewbook won a bronze CASE award. In the last half of 2008, this marketing endeavor also helped increase applications to the school by 11 percent.