Whiting School of Engineering, Video Competition Campaign
Whiting School of Engineering, Video Competition Campaign

WSE needed to advertise a student-based video contest. The goal was to convince Engineering students to devote some of their spare time to participating in a challenging project: creating a video to showcase Engineering students past and present, their accomplishments, and the school as a whole.

Since our target audience was current WSE students, we were able to use a vibrant color palette and break away from the traditional engineering style. We put out the poster first to stir interest and then sent a coordinated postcard with more details.