CIDR Trade Show Banners
CIDR Trade Show Banners

The Center for Inherited Disease Research needed a strong visual system for marketing outside the University. For these pullup banners, we used the color palette and fonts from work we'd designed for them previously and introduced vivid photography and simple shapes. Creating a hierarchy of information this way seeks to draw the passing audience closer to the display and keep them engaged long enough for a representative to speak with them. The banners are lightweight and assembled under one minute by one person without tools.